Mobile Marketing for next generation enterprises -
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19
DEC
2013

Mobile Marketing for next generation enterprises

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Mobile as a device evolves as a powerful hand held device in today’s life. Consumers are increasingly using such devices to connect with all shapes and size of businesses. In this scenario, mobile marketing could be the potential of goldmine for your business. Whether you sell a service or product, if your customers can’t find your business through a mobile search, you will be left behind. As a business owner you can use mobile marketing to capture the attention of potential customers “On the Go”.

Marketers are always in search of high-impact, cost-effective methods of increasing customer base, revenue and transaction per customer. Mobile Marketing is one such stage that works with every marketer’s needs in formulating effective marketing strategies.
When cost of other advertising channels is high, Mobile is the best alternative for enterprises to communicate with their prospects and engage them actively.

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Personalized and usage based targeting is the most useful benefit of mobile marketing when message is being communicated appropriately. In 2013, 1.9 Billion Smartphone was sold and tends to increase year on year, so there is a huge opportunity for marketers where they can formulate suitable mobile marketing strategies and bank on.
Today, Mobile is been synonymous to life not only for youth but across all age groups. Marketing managers have this amazing chance to reach out masses and express their brand message strongly.
Unlike other marketing channel; Mobile marketing channel had proved to be the most cost effective and innovative way achieving unprecedented response levels.

Mobile content can be easily shared among users and groups hence mobile marketing is one of the effective strategies for viral marketing. It helps companies to get lot more exposure with much less cost by creating and communicating effective mobile content, where user shares them invariably.

Phenomenal growth in mobile phone technology around the globe has created a connected network providing many opportunities for usage by consumers and businesses, where mobile marketing channel can be cost effective and promising medium to convey brand message for marketers.

Mobile marketing today is just not limited to internet capable devices. There are different types of mobile marketing channels which one can consider exploring, depending on target audience preferences. Mobile marketing can be done through SMS marketing, Mobile applications, mobile friendly websites, and mobile web banner.

To conclude, Mobile marketing is a promotional activity designed to enhance the experience of cell phone users. For businesses, it can be used to build brand awareness, develop a customer database, drive attendance of events, improve customer loyalty and even increase revenue through creating applications that users are willing to pay for. It is actually a key for a successful business marketing when it comes to personalized and cost effective technology solution.

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