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An ideal website creates first impression of your brand in the mind of prospective customers and visitors. An ideal website must deliver the message and brand identity of the company. A poorly designed and developed website may do more bad to your business than good. If a customer can not find you online through mobile search, you are loosing behind.
It is crucial for every business to understand basic concepts of an ideal website, such as follows:
A website will not only give you credibility but it will also help to give the impression that your company is bigger and more successful than it may actually be. It takes about a millisecond to form an opinion about your website. Your layout and home page immediately begins to tell your story and allows you to connect with visitors. A website designer must design welcoming, professional looking, trust building, clear directioning web home page. Defining and designing web elements on your home page is the most critical thing you can do in the process of web development.
Your website appearance and layouts depends upon many factors such as structure, colours, spacing, symmetry, textual content and fonts. An ideal corporate website has not more than three colours with a good combinations as per brand requirements.
Website Content is at the heart of today’s digital marketing strategies as people use websites to showcase their own area of excellence. Keeping content fresh and unique over the time makes visitor updated. Valuable content will always help you sell. It helps you to connect with your prospect customers and convey your message effectively. If you want to get benefits of your valuable content on website, start communicating differently. Focusing on benefits or your selling proposition than features will help you increasing your online conversion. Customers are the lifeblood of any company, and businesses will need to find ways to engage with their end users in more meaningful ways.
Smart phones and tablets have effectively become the centre—and integrating components—of consumers’ multi-platform lives. Therefore, mobile acts as more like the new workstation of the consumer. In India, there are 900 Million mobile subscribers. It has a role with far greater importance than simply serving as a substitute computing device. Responsive design is widely considered a best practice for going mobile.
Emerging M-Commerce technology has also affected the path to purchase in dramatic ways. It is neither strategy nor content, but a coding technique that makes your site adaptive on any device irrespective of resolution. But it’s considered as technological myopia to assume that responsive design is enough for your mobile strategy. You also need effective mobile marketing strategies to reach out.
Today’s users hate slower websites, irrelevant content, poorly designed layout, flash animations, monotonous sites. Web usability has taken a different role in web design forming as user experience and user interface. Today, Users need navigation based on the persona of your website. If you have great graphical and textual content with appealing design structure and fonts but not good navigation, you may happen to have high bounce rate as the visitors do not know where to navigate.
Good usability is actually understanding the behaviour of target audience and delivering information accordingly, which cannot be attained overnight. However, Continuous improvements and iterative testing may help with a better rate.
Search engine optimization or SEO in short, is a set of guidelines that can be followed by web site owners in order to optimize their web sites for search engines and thus improve their search engine rankings. SEO is significant for business visibility and digital branding activities online. Every website tend to be attention seeker and higher positions in the search engine rankings, and those with the appropriate knowledge and relevant experience to improve their website’s ranking will get the benefits of increased traffic and search impressions.
Major search engine users are likely to choose results from the first page of the search result, therefore to take advantage of this and acquire visitors to your website you need to rank as higher as possible. In short, SEO is must for every web elements on the site.
Social media is clearly a significant part of the media landscape, but the stakeholders are still shifting around. It is equally important to integrate your social media profiles with your website. Now a days, Social media is the main activity that people like to participate online. Businesses should actively use their websites as the hub. All the social channels should work seamlessly and synchronized delivering same concrete message. Leverage social media for customer support and feedback has been used by bigger brands. If the information is useful to the user, you should ask them to share, comment or tweet within their network. Social links are considered as important factor for modern SEO as well. It is necessary to link your Facebook, Twitter, Linkedin pages on website with simple follow or like button.
It is suggest to make social pages under vanity URL guidelines. social strategies and tactics used appropriately will help brand to leverage its audience network and communicate effectively.
An ideal website is a gateway of digital presence. Any business that does not have a website is missing out on one of the most powerful marketing tools available to them.
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